We will discuss how to conduct a trademark search to identify other companies existing trademark rights in a proposed mark. We will then discuss how to determine the strength of a proposed trademark and how best to protect trademark rights on a federal level.
Build the Future with Founder Institute and Illinois Women in Cannabis
In this session, PinPoint Collective will introduce us to the power of human-centered design in three phases: research, synthesis & implementation. They will offer tips & tricks around defining and listening to your consumers, tools for concepting new ideas to establish brand loyalty and processes for implementing successful solutions.
Taught by industry experts with actual dispensary experience, we don't just read the rules and regulations out loud, we provide instruction on how to build customer relationships while operating in a compliant manner.