Trademark Workshop

We will discuss how to conduct a trademark search to identify other companies existing trademark rights in a proposed mark. We will then discuss how to determine the strength of a proposed trademark and how best to protect trademark rights on a federal level.

IWC Monthly Networking Session

The hour-long networking session is fully focused on building connection, alignment, and community among IWC members. Moderated by our guest speaker, LizMarie Palomo, General Manager, Columbia Care Inc., Chicago.

Intro to Design Thinking – The Power of Leveraging Your Consumer’s Insights

In this session, PinPoint Collective will introduce us to the power of human-centered design in three phases: research, synthesis & implementation. They will offer tips & tricks around defining and listening to your consumers, tools for concepting new ideas to establish brand loyalty and processes for implementing successful solutions.

Responsible Vendor Training

Taught by industry experts with actual dispensary experience, we don't just read the rules and regulations out loud, we provide instruction on how to build customer relationships while operating in a compliant manner.