Intro to Design Thinking – The Power of Leveraging Your Consumer’s Insights
May 24 @ 1:00 pm - 2:00 pm
Design Thinking is a different way of making decisions by looking at the intersection of your company’s ‘why’ and your consumer’s ‘needs’ to ensure you’re not only doing the right things, but executing things right. In this session, PinPoint Collective will introduce us to the power of human-centered design in three phases: research, synthesis & implementation. They will offer tips & tricks around defining and listening to your consumers, tools for concepting new ideas to establish brand loyalty and processes for implementing successful solutions. Get ready to think like a strategist and act like a designer – this is design thinking, simplified!
PinPoint Collective is a research & creative agency on a mission to create more inclusive communities by partnering with leaders willing to listen to the audience they value. Fueled by that mission, our team is a curated group of the country’s most talented and diverse creatives who are downright enjoyable humans to tackle the world’s most needed outputs. We believe great design starts with great research and start every project with quant & qual research to design more than ‘just a solution – we design the right solution for the audiences we serve.